Career Profile: Media Buyer
Written by admin on Jan 27th, 2008 | Filed under: Media-based careers, Sales and business-related careers
The Career Information and Profile of the Media Buyer will be described in this article. A Media Buyer negotiates the price and time for media spaces on radio and television channels as well as other advertising mediums. Typically, a media buyer works in an advertising agency. In some companies the media buyer also double up as the media planner.
Why is there a need for a Media Buyer? This is because advertising cost can be monstrously expensive. The media buyer is responsible for getting the best deal from any given budget.
The qualities essential for this profession includes the ability to negotiate successfully. A media buyer must also be familiar with the different types of advertising routes and channels.
Media Buyer sounds like an interesting job.