Career Profile: Fashion Buyer
This is the career information and profile for Fashion Buyer.
Store profits depend on him to pick the right apparel, footwear and accessories at the right prices that fit the image and budget of the department store/ boutique he works for.
A Fashion Buyer is required to travel extensively, attend fashion shows and keep abreast of the current fashion trends. His job includes developing themes for each fashion season and publicizing the products to appeal to customers’ taste and budget. Finally, he must ensure that all sales and profit goals are met.
He must have a keen sense of style, design and trends, be confident, decisive and organized, and be good at sales and budgeting.
The Fashion Buyer usually possesses a Diploma/ Certificate in Fashion/ Apparel Merchandizing or Marketing. With experience, there are good career opportunities to move on to become Senior Buyers or be self-employed.




The fashion industry is an interesting but highly competitive field. Employment opportunities are good but applicants are numerous too.