The Career Profile of the Account Research Manager will be described in this article. An Account Research Manager’s job involves researching market conditions and trends to determine consumer needs and behaviors.
Basically, he needs to carry out data collection campaign such as survey, interviews and questionnaires. The work also involves forming focus groups. Very often their work also involve assessing competitor’s conditions. The data collected are then used to craft suitable advertising strategies and activities.
An account research manager may be required to produce reports from the collected data. These reports are presented to the client.
A person inspiring to be an account research manager must have a good head for crafting methods of information gathering. He must also be able to extract valuable insights from the informations and data gathered.