This is the career profile for Advertising and Promotions Executive.
He invents advertising strategies to boost sales and increase awareness of a product or service. His job includes conceptualizing, developing and executing promotional activities, as well as coordinating with advertising and media agencies to make the event a success.
An Advertising and Promotions Executive must be creative and meticulous and have a good sense of lifestyle trends. He must also possess good analytical and interpersonal skills.
One would preferably require a Degree in Business or Communication to enter this line. With experience, he may move into Brand Management, Sales and Marketing, Retailing and General Management.