A Public Relations Officer is also known as a Marketing Communications Executive, Public Affairs or Communications Executive. He or she uses all forms of communication strategies to portray the company in a favorable and accurate manner to the public and or clients.
There are a few main areas he may specialize in, namely
Corporate Identity and Government Relations
-update and uphold forms of corporate identity
-conduct public surveys on issues and his company
-update the management on public feedback
-produce educational brochures/posters
-organize open-house days/ exhibitions
-deal with sponsorship
-engage the company in community projects
-publicize an event/ campaign
-organize press conferences, receptions and visits
-respond to media enquiries in media interviews
-produce internal newsletters etc
-produce film, video or slide shows
-handle public presentations
-write annual reports based on a thorough research
-communicate with investment analysts and bankers for the latest financial news
-communicate with shareholders and top management
Must have qualities would be good communication skills (both written and oral) as well as good management and analytical skills.
A Public Relations Officer would require a Degree/ Diploma preferbly in Public Relations or Mass Communications. With experience, a PR Officer may rise to be a PR Manager who reports to top management.