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Career Profile: Marketing Manager

This is the career profile for Marketing Manager. This job is responsible for the developing of campaigns that are important for the promotion of the company’s products and services.

A Marketing Manager is in charge of Brand Managers. His job scope is similar to that of a Brand Manager and includes setting long-term growth strategies for brands.

Marketing Manager must be up to date with the market and be able to attract consumer attention through marketing strategies. As a team leader, the Marketing Manager must also possess good leadership and interpersonal skills.

Entry requirements to this line would be a Degree in Business or a related discipline. Experiences in advertising, marketing and public relations are very significant for this line of work.

With experience, one may move into Brand Management, Sales, Retailing or General Management.